Barossa Valley Wine Company – From zero to portfolio.

  • Back in 2018, BVWC had a couple of varietals sitting on the shelves of Coles Liquor Group
  • There was however a belief that there was much strength and credibility in the Barossa Valley Wine Company name.
  • The limited single bottles became part of a broader portfolio containing 6 varietals at different prices – similar to St. Hallet or even the lofty Penfolds.
  • Lock Stock has generated numerous materials from brand guidelines, a new website, social media support, print as well as participation in wine shows and promotions.

Social Media.

Consumer Promotion.