EG – convenience, quality and fuel.

  • In 2019, EG purchased over 500 convenience and petrol sites, previously operated by Woolworths and Caltex.
  • EG came to Australia with significant experience in fuel and convenience retailing, but with no local knowledge of the EG brand and what it stood for.
  • Operational challenges were prioritised with the change of ownership – however, in the background we supported the new team with both a full set of design guidelines, then the build of a completely new look and feel website, unique to Australia.
  • With the design foundation in place, the next phase is the support of a full retail program of activity.

Design Guidelines.