Kimberly Clark – Striking, well-branded packaging is just the beginning.

  • Kimberly Clark is perhaps best known for its paper goods, particularly in tissues and femcare.
  • Typically, they work in categories of relatively low engagement, which means the impact of product packaging takes on a greater importance.
  • Striking, well branded packaging is just the beginning. However, it is equally important to provide some clear well written guidance on usage to ensure the customer is able to match the product to their specific needs.