Mecon Insurance – creating an educational point of difference in a commoditised market.
- Industrial Insurance is essentially a commoditised market – with few points of difference other than price.
- It is however a sector that is constantly changing its rules on insurance cover and not that easy to keep up with.
- Whilst Mecon sell insurance cover, they also provide up to date advice on anything that impacts the market.
- Specifically, we introduced an educational element to their website called Meconpedia.
- This is a repository of advice, guidance and real-life case studies – easily accessed by current customers and non-customers alike.
Website Design.
Sales Promotion.
