Woolworths – Creating true shopper category events with brands.

  • Historically, the Back-to-School event was fragmented, with numerous brands competing for the same space at the same time – far from simple for Mum who needed a little more help and simplicity to prepare her kids for school.
  • Woolworths brought over 40 brands together under the common back to school theme.
  • BTS product was merchandised together instore for ease, with several products offering discounts.
  • By purchasing through the category, including any three featured products, Mum was able to claim a free set of personalised labels for her kids – delivering the simplicity and organisational help she craved.